Four words. That’s all it takes. Four simple words and suddenly, we lean in. Our brains spark. Our hearts open. We’re wired for stories; always have been.

In a world flooded with content, the communicator who can tell a clear, compelling, authentic story? That’s the one who wins trust, shifts perception and moves people to act.

Steve Jobs once said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda for an entire generation.”

As PR pros, that storyteller is us. We are the message makers, the reputation shapers, the connection builders. And our ability to tell a story well? That’s not fluff. It’s strategy.

You’ll be introduced to the Strategic Story Map, a practical, plug-and-play framework designed to help you craft purpose-driven stories that hit the heart and the bottom line.

When it’s time to step in front of the mic, the camera, or the public, your message matters — and so does your delivery. Mastering Media Training is a dynamic, full-day workshop designed for teams of up to six people who need to confidently and effectively represent their organization in media interviews, press events, public meetings and beyond.

Led by national award-winning communication strategist Monique Farmer, APR, this session is designed to transform how your team shows up. Grounded in real-world scenarios, customized for your organization’s unique goals and interactive practice, this experience equips your leaders to speak with clarity, poise and impact.

Four words can change everything. “Once upon a time…” That’s the spark. That’s the hook. That’s the moment hearts lean in and heads start to nod. In a noisy world, the best storytellers don’t just get heard — they move mountains.

Step into a transformative keynote experience that invites PR professionals, communicators and leaders alike to step into their true power — the power of story. “The Power of Storytelling: Crafting Messages That Move People” unpacks why storytelling isn’t fluff. It’s fuel. You’ll learn how to connect emotionally and strategically through the Strategic Story Map, a practical framework designed to help you tell stories that hit the heart and the bottom line. In this high-energy, interactive session, you’ll uncover how to find the emotional core of your message, build character arcs that resonate, and use your narrative to lead with impact in any room — from board meetings to media interviews to crisis communications. If you want to lead with clarity, show up with confidence and communicate in a way that moves people to action. This keynote is your launchpad.

What if your life is already the most powerful story you’ll ever tell and you’re holding the pen? In this high-energy, heart-centered keynote, Monique Farmer, APR, invites audiences to see their lives as a choose-your-own-adventure journey.

Through powerful storytelling, real-world case studies and transformative exercises, Monique challenges the audience to stop waiting for clarity and start living with purpose. Whether you’re facing a career choice, starting a new chapter, or simply wondering if your path has meaning, this keynote will help you flip the script on fear, build your internal compass and choose your next move with confidence.

Ever feel like you’re moving, but going nowhere? Like something’s off, but you can’t name it? This is where we diagnose the disconnect — and chart a path to change.

This powerful keynote for anyone who feels stuck in career, in life or in self-doubt. Through insightful storytelling, relatable metaphors and strategic tools, we’ll uncover what’s really behind the feeling of being frozen in place. You’ll identify hidden barriers, examine your mindset and start designing a personalized plan to move forward with purpose. If you’re ready to stop circling the same mountain and finally take a step in a new direction, this talk is your turning point.

Change is inevitable, but strategy makes it intentional. Timing isn’t just everything; it’s the thing.

In “Strategizing the Timeline of Change,” we explore how to take bold steps at the right time. Whether you’re facing a career pivot, a major life decision, or a quiet internal shift, this keynote gives you the tools to discern when to pause, when to push and when to leap. We’ll dive into risk assessment, opportunity spotting and strategic planning so you can move with confidence, not chaos. You’ll walk away with a clear framework to map your next move,  grounded in wisdom, not guesswork.

There is peace in surrender. Power in perspective. And real freedom in knowing what to release — and what to rise to.

“Accept What You Cannot Control” is a soulful, strategy-rich keynote that teaches you how to let go without giving up. When life feels overwhelming or unfair, this session helps you refocus your energy on what you can shift: your mindset, your habits, your reactions. With practical tools in mindfulness, resilience, and stress management, you’ll learn how to build inner strength while making space for grace. This isn’t about resignation — it’s about realignment. It’s your invitation to breathe deeper, lead stronger and live lighter.